Web Analytics – The Basics
The basic definition of Web Analytics is
Web analytics is the collection, reporting and finally the analysis of the data collected from your website.
The focus of your analytics should be on identifying measures based on your organisation’s goals and/or your users goals. Then using the data collected from the website to determine the relative success/failure of those goals and then using that to help develop the strategy with the eventual goal of improving the user’s experience of the website.
To allow you to effectively get web analysis that is both relevant and effective, you need to create objectives and ‘call to actions’ based around your goals (organisational and user), and then develop KPI’s to measure the relative success/failure of both the objectives and the ‘call to actions’.
Below are some examples to help to clarify this, we are using this site (www.kespoke.co.uk) as the basis
|Goals||The main Goals should align with the reason that you have built the website in the first place.||
|Objectives||Objectives help to outline what you need to achieve your goals.||
|Calls-to-Action||Calls-to-action are tasks that site visitors must complete as part of your sites’ goals and objectives.||
|Key Performance Indicators (KPIs)||Key performance indicators are metrics in which we can measure each CTA.||
|Targets||Targets are thresholds that determine whether||
Acknowledgements to – https://www.usability.gov – for the base research