As of May 2022, Facebook had over 64% market share of social network website visits in the UK.1 This means that despite its ups and downs, Facebook is still a social media platform not to be ignored.
A Facebook business page is exactly what it says it is. It is a public social media profile designed for promoting businesses. Companies use Facebook pages to give their brand more exposure. They use it to promote brands and services through links. It is a way for companies to engage with and build connections with consumers and start conversations.
There are so many reasons why your business should have a Facebook Business page.
- It’s free!
- It helps builds brand awareness
- It has the potential to increase your global reach and exposure to potential customers
- By using links in posts on your business page, you can drive traffic to your company website.
There is one caveat to these advantages. For Facebook pages to be effective, they do need time and they need to be managed well. You need to post regularly and post engaging content otherwise it will be all too easy for potential customers to swipe past and move on to the next post that catches their eye!