Rapid rollout of new brand websites

Case Study for Rapid Rollout

Our client is a leading restaurant brand in the ‘Casual Dining’ sector, with multiple national chains and niche specific markets such as airport and leisure concessions. Predominantly UK based, they have started to expand into Europe and the Middle East, and Kespoke are supporting them with this expansion. We often work under non-disclosure agreements, so are not able to name them directly but the work we do for them is transferable to many other market sectors, including travel and leisure.

Explorative and forward thinking, this client continuously creates and tests new dining concepts and formats, which include a mixture of full restaurants and also dark kitchens (where you can only order via a delivery service). As this process of trialling is based on the ‘build fast, fail quickly’ model, it is important that they are able to create a website quickly and economically to support the new brand.

We have worked with this company for a number of years and have developed a number of websites for them, some of which are public facing brand sites and others are support sites for different areas of the core business.

It was natural therefore that the client would approach us with the brief to build a system that allowed them to pick a template, change the colours and imagery and build a microsite to support a new brand trial. This kind of challenge is very much in the sweet spot of what we do for many of our clients and we were able to design and code a system, as well as creating training videos and support documents.

This system has now been running for two years, with us just occasional support and updates to the system.

Technical Details

It was built using WordPress and hosted on Amazon Web servers, utilising bespoke themes and modified plugins.

2 people working on the branding of a new enterprise