Analytics

free web analytics service

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Google Analytics is a free web analytics service that gives you insightful reports that provide valuable insights into your business. These reports help you understand user behavior, traffic sources, conversion rates, and more. Google Analytics is now on it’s 4th iteration. The latest version known as Google Analytics 4 (GA4) builds on the “App+Web” property that spent a year in beta mode. This latest version is better placed to be able to measure user interaction with Websites and Web and Mobile Apps due to its measurement model being based on Events and parameters. Page Views, Scrolls, Outbound Clicks, Site Search, Video Engagement and File downloads are all events you can get reports on.

Armed with these insights you can optimise your business’s digital strategy. For example:

  • Improve your website by identifying popular pages and areas for enhancement
  • Tailor marketing campaigns based on user preferences and behaviour
  • Set up goals (e.g., conversions, sign-ups) and track their success

GA Reporting allows you to measure the Return on Investment (ROI) of your advertising efforts. You can track the effectiveness of paid ads, social media campaigns, and other marketing channels.

At the heart of GA4 is machine learning which GA4 uses to fill data gaps and provides insights about user behaviour and trends. While analysing an ECommerce site takes a bit more to set up, if set up correctly, GA4 can even tell you what your best selling product was in a given period.

In addition to Google Analytics, we can offer you Heatmaps to see how far visitors are scrolling down a specific page; which areas of your page are the most clicked on and whether your visitors are engaging with your CTA.

In addition, we can monitor snapshots of activity on your site to identify problem areas with your website. For instance, if a customer is struggling to find information on a product or struggling with the checkout process, these problems can come to light from recordings of user activity on your website.

Here at Kespoke we can:

    • Set up Google Analytics 4 for you
    • Set up Google Search Console to give you insights into key search terms used to find your website
    • Generate meaningful Reports for your business from your Google Analytics Data with an Analysis of the information
    • Produce Monthly Reports or Quarterly Reports with a short explanation on each.

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We’d love you to become a happy client!

3 interesting things about what New GA4 does

1) GA4 uses a measurement model which is based on events and parameters. This makes better sense when analysing Apps but definitely makes sense on a web page as we are interested in how users interact with our websites.
In GA4 even a ‘pageview’ is considered an event.

2) GA4 has new Engagement Metrics. You have Engaged Sessions, Engagement Rate, Engaged Sessions per User and Engagement Time. This gives you more insight to how users are spending their time on your website than just counting pageviews and Bounce Rates.

3) GA4 collects many useful events automatically such as “Page View Events”, “User Engagement Events”, “Session Start Events”, “Scroll Events”, “File Downloads”, “Video Interaction Events” and more. There are a number of industry specific events that Google recognises which require some set up but can be easily linked to your analytics without changing code if you are using Google Tag Manager. Currently the industry specific events are for Hotel/Travel, Gaming and eCommerce/Retail.

 

“We’ve worked with the Kespoke team for over 15 years, which I think says it all! Reliable, trustworthy and good value for money – the team works with us to always find a solution to a query/challenge to enable us to deliver quality websites and digital solutions, and have become very much part of the team. Cannot recommend highly enough.”
~ Jackie

“We’ve worked with the Kespoke team for a number of years and they continually provide great development work and client service. We’d highly recommend them.
~ Mark

“Working with David has been a great pleasure. He is a very professional and results driven person, where customer satisfaction comes first.”
~ Keith

"We’ve worked with the Kespoke team for a number of years and they continually provide great development work and client service. We’d highly recommend them."

Mark G

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Kehorne Limited
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T: 01753 526192     E: [email protected]
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